Are you unsure of how much to invest in web marketing and advertising?

If you are thinking of implementing a mobile version of your website, investing in a flash site, or similar thoughts occupy you ... BUT you are UNSURE of whether it will cause the desired result? You can make an informed decision by turning on analytics for your site.

Enterprise-class web analytics made smarter, friendlier and free.

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

More information can be found at The Official Google Analytics site.

What BYGSoft does for you

BYGSoft handles the end to end handling from setting up Google Analytics to walking you through your first analytics report explaining each stage of the process clearly and getting you ready for optimizing your site for improved conversions.

The following steps are followed in the analytics driven site optimization program.

Basic Setup

• Setup analytics account and insert tracking code into your web pages.
• Determine and optimize landing page load speeds. You page load speed scores must be in the high 80s to provide a good user experience.
• Analyze analytics data collected over a period of time and suggest and carry out improvements.

Advanced Setup

• Conduct experiments with in page analytics. Track how the user navigates within a page - this is crucial in optimizing landing pages.
• Conduct experiments where two or more versions of the same landing page are randomly served to your visitors to determine which versions of the pages have the maximum conversion rates. For example, one version with flash and one without flash.
• Setup regular reports and checks to track your website performance.